Some of you might be tilting your head, others would be opening their mouth and nods how much this relates to their needs. Yes, social skill is very basic and vital in wedding photography business. http://www.pennyyoungphotography.com/ a website owned by a wedding photographer Kent once explained that this is important especially on first meeting.
Your first impression matters a lot. How your client perceives you when they first entered your studio will determine how the conversation will go and eventually, whether they’ll hire you or not.
How did you present yourself on your website? You might not think much about it, but your clients will create their own image of you: how you look like, how you talk, down to your personalities.
The first thing to do when you first meet is shaken their hand firmly with a natural smile and a hello. Try not to turn your palm above them. Being on the lower side of the handshake gives your client more confident in facing you.
Answer and ask questions
For some clients, they think of this meeting or chat as more of an interview session. Don’t feel pressured, but rather, answer casually. If you are the type that panic quickly, you will want to prepare some questions that clients potentially will ask.
Most of the time, they’ll be asking things related to their own wedding and there might be things that you aren’t clear enough to answer. Don’t be afraid to ask them questions to make things clear. This is a once in a lifetime wedding party for them and they obviously want to know that their wedding photographer Kent is serious about the job.
The point of the discussion is to not only answer the questions but to listen what their real concerns are and how you can reply to them. They would love to see that this photographer is already motivated to ask and explain how to he can help them. Acquiring their trust early on can create dependency, raising your chance to be booked.
Don’t talk too much about price
This can be a hard thing to do. Some clients are pretty price-conscious and are constantly weighing your price against others they might have met. There’s no point in explaining the pricing of each of your package. Don’t sound like a salesman.
Rather, you should emphasize more on your quality and, if possible, flexibility. Providing services that can be catered according to their needs, such as fewer hours, fewer features, and more adjustments to make sure they get the service they need. This way, you won’t be reducing your price or quality, but still accessible to the market of the various income range.
Sell yourself as a problem solver. They need a quality photographer who’s on their budget. Give them that.
Another important aspect is to follow up potential clients. Call them back a few weeks to a month later to ask about their well-being, how the wedding is going on, and finally, what they think about their wedding photographer Kent.
There’s no need to pressure, but you can mention about you4 availability and that they’re welcome to look for you again anytime. Keep the possibility open.