Commercial photography may sound like something that is difficult to grasp but it is actually a simple enough entity. It basically refers to the aspect of providing professional photography services in exchange for a certain service fee or professional fee. It doesn’t matter if your clients are large establishments and businesses or your next door neighbor. If you are being paid for your photography services, then you are already under the wing of commercial photography.
Although it technically sounds glamorous and sounds extremely high fashion, that is not necessarily the case all of the time. It requires serious work and requires you to really get your hands dirty before you have any hopes of being well known and of developing some kind of brand in the world of commercial photography. This is also not something that you will be able to skate into at some point. It took some commercial photographers literally years before they were able to see some serious profits and even then, it continuous to be an uphill struggle. However, once you are able to really set down roots and once people get to know you and the kind of work you do as well as the quality that you are bringing into the mix, things should turn up far easier for you in the long run.
Prepare a direct and straight to the point quote.
Given the fact that commercial photography is mainly about photography and money, one thing that you should really set your attention to is the quote that you are presenting to your potential clients. You need the quote to be direct and straight to the point as much as possible. A play on words may turn out to your disadvantage here especially when the client understands it differently. It can lead to disagreements and disappointments somewhere in the future. That is something that you should try to go ahead and avoid as much as possible, if you can help it.
Refrain from using any big words that may turn out to be ambiguous or vague.
They sound nice but the kind of effect that this will have on your transactions may turn out to be extremely harmful and you certainly don’t want any of that at the end of the day. Keep your quote items in bullet form as much as possible so that your potential clients will be able to easily keep up with the things included in your services in relation to the quote that is being given. You need to make sure that everything is laid out in black and white in commercial photography or it may lead up to disastrous results at the end of the day.
Work on constantly getting feedback from the clients.
If it’s possible for them to be around during the commercial photography shoot (if they’re not the subject), even better. When you constantly do sign offs, you minimize your margin of error. This means that you won’t have to end up wasting time and resources for a reshoot and your clients won’t have to go through the exasperation of explaining themselves again.